The example of old is gold : paper mache artist

Ghulam Rasool Jan is an award winning Paper Mache Artisan who has been in this creative art of Kashmir since generations. They have been working on this art relentlessly all their life and even now, they are trying to recreate the lost glory of this fine art by introducing newer contemporary designs. Having been awarded […]

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Kashmir shawl : one of the identity of Kashmir

Mountains with a rich and ancient heritage of craftsmanship. It is a land of unique motifs and designing techniques that have been transformed and perfected over centuries. Mastering Kashmiri craftsmanship takes years of training and designing shawls is an art that has been carried forward through generations of craftsmen. Inspired by ancient techniques, most of our shawls and […]

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Smart Marketing Strategies for Handmade Businesses

Handmade and artisan goods are some of the most sought-after products. Shopping small has even become an event in itself, with one day a year dedicated to purchasing items from small and local businesses. Because there’s so much competition, those who start their own business of handmade goods may not know how to market their […]

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